Mission

Our mission as a brand consists precisely in interweaving "quantumally", just as Physics does, contemporary Jewelry - Aesthetics - with Recycling {Upcycling} and Social and Environmental Consciousness - Ethics and Politics -.

These 3 concepts empathize with each other in such a way, in our creative process, that we cannot ignore any of them without the other two and the message suffering from their absence.

Madjoi wants to symbolize an imaginary where eco-design, local origin and the sustainability of materials are protagonists.

We want to encourage and promote more responsible production and consumption by focusing on the serious ecosocial crisis in which we find ourselves involved on a global level.

“Ethics - the umbilical cord between the possible and the real - is my starting point to create new realities, new techniques and aesthetics. New ways of being, consuming and living.”

Madjoi wishes to communicate through her jewelry a new Era in which care and affection will be essential.

Vision

Art is communication and identifies us. At Madjoi we are concerned about the message that artists, designers and artisans, or brands, send to the world with our work.

To overcome certain nihilisms harmful to the common good, our creations promote and reflect, beyond an empty Beauty, the Aesthetics of Ethics.

“As an author I am inspired by Arte Povera. I have dedicated all my work to artistic recycling, always using recovered, recyclable or renewable materials. From metals to plants.”

At Madjoi we follow this path, combining our creations with the real, the imaginary and the symbolic, to create jewelry with a philosophical perspective.

We want to vindicate the value of contemporary Jewelry as an Art and as a form of expression but also as a space for reflection, transformation and resistance.

Values

At Madjoi we question the generalized production model, based on extractivism, but we also question the current consumption model based on buy, use and forget.

To combat these old-fashioned models, from a time that we want to leave behind, we create unique jewelry based on eco-design and only use sustainable materials.

Small works of art with the desire to transcend time and with which we know our clients identify. Jewels that will pass from hand to hand and from generation to generation, transmitting our imaginary.

Madjoi's message is a message of alert but also of optimism. Optimism based on the trust that our clients, our best influencers, will take up the baton and commit to the common destiny between species.


“If Madjoi has enlightened you there is no sin, there is joy and there is hope. Following it is no longer an option, it is about enjoying the path.”


The values that guide us are Human Rights, Animal Rights and the Rights of Nature

For everyone, all